Idea Validation
It is a service that has been created by IDEAFOSTER and CANVIA because we understand how crucial it is to validate a business idea and obtain real data from the target market in order to innovate. Our approach will allow you to turn a raw idea into an attractive business solution for your organization's stakeholders.
The process
Our process is divided into the following key phases:
1. Market analysis
The first step is to start with a research process through which market trends and business models that can be applied to the idea to be developed can be identified.
3. Testing
We will define the target audience and through different tools, we will test the prototype to find out the engagement of the idea, the ideal customer segment, the value they are willing to pay, among other KPIs of interest.
2. Digital prototype
A high-fidelity digital prototype will be designed to show real users the value proposition of the idea and its main functionalities.
4. Technological scope
Once the idea has been validated, the technological scope will be designed so that the first MVP can be developed considering activities, referential architecture, duration and work team.
The team
To ensure the success of the project, we have formed a multidisciplinary team considering three key areas: data analysis, prototyping and digital testing, and digital transformation.
projects
Manager
UX/UI
Designer
Innovation
Business Analyst
solution
architect
